One of the ways to keep your business top-of-mind in this trying time is by setting up webinars. Those who have established themselves as an authoritative figure in their niche will want this opportunity to remind people of their position. Meanwhile,those who are just starting out can show everyone stuck at home that they are also worth a look.
For your webinar to be successful,however,you’ll need the following:
Social Media Visibility
Everything is done online nowadays,including the promotions for your webinar. Send out messages and post teasers weeks or days before your webinar so that people will have ample time to see the schedule. Personally invite the leads you are trying to convert by giving them an overview of the topics you will discuss. Use event management sites where you can add the schedule of your webinar for free,for more exposure. Make it easy for attendees to save the date on their calendars as well.
Share Clear Information about the Webinar
Before you post details about your webinar,make sure that everything is accurate. Check that the time is specified clearly,and let everyone know where the webinar is happening. Some hold it via apps,while others premiere their video on Facebook or other social media platforms. Wherever it is,include the details in your posters.
Follow up on Attendees After the Webinar
Your webinar is not just a source of information during uncertain times. It’s also a part of your marketing strategy. As experts in lead generation services,we recommend following up on those who attended the webinar to ask pertinent information and perhaps ease them along the sales funnel. If they attended the webinar,there is a good chance you offer something they are interested in,and now is the time to nurture this lead so that when the lockdown is over,you will be able to convert them.
Your business can continue operations during a time of crisis. All you have to do is take your business online.
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